Nature
NATRUE Natural
NATRUE is a non-profit association, founded in 2007 by WALA, Weleda, Laverana, PRIMAVERA, LOGOCOS, and CEP, and maintains the NATRUE Organic and Natural Standards. NATRUE works for better regulation of natural and organic cosmetic products and advocates for an official definition of natural and organic cosmetics. The NATRUE label was created in 2008 to help consumers identify natural and organic cosmetics.
Visit websiteProof Point Level
Product BusinessUnlock the full Provenance Framework
Access detailed evidence requirements and verification criteria for 125+ claims, aligned with UK, EU, and US compliance standards:
- Have confidence in every claim
- Stay ahead of evolving regulation
- Build trust with your customer
Already a Provenance customer? Sign in to access
.avif)