Leaping Bunny Cruelty-Free
Nature

Leaping Bunny Cruelty-Free

Cosmetics, personal care, and household brands are approved cruelty-free under Cruelty Free International's Leaping Bunny Programme. This gold standard gives you the assurance that a company has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. Only then can they display the Leaping Bunny logo.

Visit website
Proof Point Level
Product Business

Unlock the full Provenance Framework

Access detailed evidence requirements and verification criteria for 125+ claims, aligned with UK, EU, and US compliance standards:

  • Have confidence in every claim
  • Stay ahead of evolving regulation
  • Build trust with your customer

Get a 60-second walkthrough

Watch the demo